I design for the people everyone else overlooked.
UX Leadership & Advisor · 2 rounds of concept testing, 11 external admin users
The Admin Portal needed to support product-specific settings ahead of a new AI product release. The existing navigation wasn't structured to handle both general and product-specific configurations intuitively. I identified the problem, defined the research approach, and guided a designer on my team through two rounds of structured concept testing — then drove implementation with product and engineering.

We tested three navigation concepts with 11 external admins across three user types: SalesOS only, MarketingOS only, and both products. Each participant navigated the prototypes and ranked them by intuitiveness. Concept 3 — a dedicated product settings section visually separated from general admin settings — was chosen by 72% of users across every group.

Round 2 tested two updated concepts focused on specific placement questions: where should product settings sit, and should Integrations have its own tab? Results were decisive. 100% of users preferred product settings at the top of the menu. 100% preferred Integrations as a standalone section.


Lead Designer & UX Researcher · Southwest Airlines · 6 months, research to delivery
Southwest employs roughly 4,000 baggage handlers across the United States. Each one shares the same mission: move fast, stay accurate, keep flights on time. But the kiosks they relied on weren't designed for the places they actually worked.
I traveled weekly from Boston to Dallas and shadowed handlers at multiple airports. On summer afternoons, the Tampa tarmac hits 120°F. In January, Chicago workers operate in -5°F windchill. The same interface had to hold up for both.

Glove-friendly large touch targets. High-contrast and low-light adaptive modes. Minimal navigation built for speed. Direct collaboration with hardware manufacturers so the software and the kiosk worked as a single system — not two separate things bolted together.
Design Lead · Vecna Robotics / FedEx · 2 months, research to ship
Genta works in a logistics center where Vecna's autonomous robots move carts for FedEx. Her job is to keep throughput steady. But existing reports came once a month — inconsistent, too late to act on, and delivered in formats that varied by site. Event logs cleared after three days, making root cause analysis nearly impossible.


Director of Product Design · Rhode Island Child Services · 3 months, research to pilot
Terry has been a case worker at Rhode Island Child Services for five years. She spends her days visiting families, documenting children's wellbeing, and representing cases in court. Her notes matter enormously — but with only pen, paper, and dictation tools, she spent long evenings retyping everything into the office system.
The legacy system was desktop-only, inaccessible in the field, poorly documented, and disconnected from actual case work. Every hour of evening paperwork was an hour not spent with families. We redesigned around mobile-first field documentation — text, photos, and audio captured in real time, synced immediately to case files for supervisor review.

The new system — RICHIST — gave case workers a unified mobile and desktop experience: real-time case notes, photo and document attachments tied to individual case records, and an activity feed that kept supervisors updated without requiring additional reporting. Workers could now document during a visit, not hours after.



Director of Product Design · Healthcare Client · 3 months, research to delivery
Francine is a 67-year-old retired teacher living with COPD, diabetes, and arthritis. Walking short distances leaves her breathless. Panic attacks often follow. Tai Chi had become her lifeline — but in-person classes were increasingly difficult to attend. We built a guided mobile experience that met her at home, on her terms.
The same instinct that drives my enterprise work shows up in everything I build outside of it.
A luxury plus-size workwear brand for professional women in sizes 14+. The industry wasn't building it. So I started building it.
Founder · Design CoachingA mentorship community for junior product designers — focused on finding opportunities, building AI credibility, and navigating a field changing faster than programs can teach.
Twenty years designing for the places most designers avoid — factory floors, tarmacs, government field offices, hospital rooms. The systems that keep the world running, built for the people who run them.
Outside client work, I'm building PYNK and CTDC — both rooted in the same conviction: the people being ignored by existing systems deserve better design.
Available for VP and Director roles (remote) and fractional engagements. Boston area.
VP · Director · Fractional · Speaking
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